As our last brief for the year 08-09 at CSM, we had an open brief relating to the Circle Line, part of the London Underground Transport. Our tutor gave us the chance to produce anything from that headliner.
My fear was that I didn't know much about the underground as I have a sort of hate towards it. I am a person who likes to venture in open air and be able to see different things around me. Therefore walk, cycling and bus are the only form of transport that I take within the city.
I took this opinion of mine in consideration and used it for the brief: I suggested a campaign against the usage of the underground and encouraging a walk or a venture around London.
Therefore I produced a look a like map style to the underground one, but with walking distances of Central London. Keeping the stations for references and orientation, I illustrated the exact disctances between them, pointing out some key places to look at (from a personal aspect).
This idea seemed to also work well with the fact that the mayor of London is encouraging its citizens to go 'Green'.
Therefore my production was on recycling paper, keeping the feel a bit natural and playful.
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