London Overground: The ultimate guide to a walk through London's best kept places.

As our last brief for the year 08-09 at CSM, we had an open brief relating to the Circle Line, part of the London Underground Transport. Our tutor gave us the chance to produce anything from that headliner.

My fear was that I didn't know much about the underground as I have a sort of hate towards it. I am a person who likes to venture in open air and be able to see different things around me. Therefore walk, cycling and bus are the only form of transport that I take within the city.

I took this opinion of mine in consideration and used it for the brief: I suggested a campaign against the usage of the underground and encouraging a walk or a venture around London.

Therefore I produced a look a like map style to the underground one, but with walking distances of Central London. Keeping the stations for references and orientation, I illustrated the exact disctances between them, pointing out some key places to look at (from a personal aspect).

This idea seemed to also work well with the fact that the mayor of London is encouraging its citizens to go 'Green'.

Therefore my production was on recycling paper, keeping the feel a bit natural and playful.

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Pattern Live: Typography is the language of nature

1. Typography is the language of nature.

2. Everything around us can be represented & understood through fonts.

3.If you graph these fonts, patterns emerge.

'Therefore there are patterns everywhere in nature' (Max Cohen in the film 'Pi')

My passion for type never seeds to find an end. I can keep on going on with how much typography can fascinate the world as well as have a great affect on our usual lifestyles.

Therefore I decided to demonstrate how type is influential and important for us.

Adopting Maximilian Cohen's theory search in the film 'Pi'. I decide to portray my idea based on the pattern and schism sample. And therefore printing it on acetate paper and exploring its capability on different surfaces, demonstrating a consistent Pattern.

Sinioheid*

Around December 08, I teamed up with Fergus, a class mate, to take on a brief given to us by one of our tutors at CSM. The brief suggested that we produce a campaign, add or anything permitting us to sell a product/idea of our choice. It was well underlined that the product or idea should be well thought of and original, so for the interpreter to be appealed by it and want it.

Fergus and I didn't find much difficulty in taking on this task as we had much in common, one which was our passion for music. We both had a good background in music production and shared the same taste in electronic music. We then therefore decided to produce an add for an instrument yet to be created. A musical tool which permits you to translate your thoughts in musical sound.

The concept of the instrument was illusionary. We had then therefore think about all the different types of thoughts out there in the world. And narrowed them down to four different ones: Pessimist, septic, schizophrenic like and the board like mind.

With little skills in animation or video production, we decided to create a short clip.

SINIOHEID ( 'it's in your head') was the name we gave the instrument.

HP Workstation: It's all about child's play

The next brief that I chose from the D&AD 09, was the HP Workstation laid out project.

The brief was to produce a piece that explained the capability of the HP Workstation to achieve anything the mind conceals.

I found the topic to be quite interesting and challenging as it can be thought of in many different ways.

Trying to stay out of the 'cliché' norms and avoiding any dull ideas, I put myself in my childhood years, as they are my most creative years. This worked well with the suggested brief, as a young infants consciousness is still fresh and can be playful in its creativity.

I therefore attempted to grasp that fresh mind by producing images of child like acts. The scene consists of an individual and a HP Workstation empty box.

As a child I use to love playing around with left over object. A box would be my most 'fun toy' at the time as I could use it for anything I wished for. My imagination could run for ages none stop while I spent time playing with an empty box.