3'ayounik: Jewellery

Corporate image still in progress. Launch October 09.

Lost: The Cheap & Cheerful Book of Type

A cheap and cheerful book about being lost done a few years back, but came to my attention the other day when I realized why I had produced this piece.

A play around with a few forms of type, a waist of time on the photocopy machine and loosing ink from my printer, I had came up with a book about my lost senses since my arrival to the capital, London.

I wanted to show how a playful attitude (enlarging, resizing and photocopying over and over) with machinery such as a photocopy machine can produce nice effects. The worn out letter forms and the ink marks make the piece settle well within it self. And could be explained in such that it portrays my thoughts being weirdly assembled at the time.

SADER Law Research Center: Corporate Logo Design

SADER & ASSOCIATES is an international law firm based in Lebanon (www.saderlaw.com) . With a few sub–groups, they decided to launch a new department for law researches towards the end of 2009.

I was contacted and referred to through a medium and was asked to design the corporate logo for there sub–group SADER Law Research Center (SLRC).

There requirements were simple: To produce an artwork similar to the actual main group's, giving a middle eastern touch and legible. The design must have a corporate standards and use the initial 'S' that stands for SADER.